首页 > 解决方案 > 在 Google 数据洞察中创建新的计算字段 - 广告系列类型

问题描述

我试图在 Google Data Studio 中创建计算字段。我想详细了解我的广告系列类型。默认为“仅显示”、“仅搜索”或“购物”。我有兴趣添加其他选项,例如:基于函数 REGEXP_MATCH 和我的广告系列名称的 GMAIL 或 Youtube。这是代码,这是我写的代码:

CASE
WHEN Campaign type IN ("Display Only") AND NOT REGEXP_MATCH(Campaign, "(?i).*[REM].*") THEN "Display"
WHEN Campaign type IN ("Display Only") AND REGEXP_MATCH(Campaign, "(?i).*[REM].*") THEN "Display - remarketing"
WHEN Campaign type IN ("Search Only") AND NOT REGEXP_MATCH(Campaign, "(?i).*[GSN].*") THEN "Search"
WHEN Campaign type IN ("Search Only") AND REGEXP_MATCH(Campaign, "(?i).*[GSN].*") THEN "Search"
WHEN Campaign type IN ("Shopping") THEN "Reklama produktowa"
WHEN Campaign type IN ("Display Only") AND REGEXP_MATCH(Campaign, "(?i).*[YT].*") THEN "Display - Youtube"
WHEN Campaign type IN ("Display Only") AND REGEXP_MATCH(Campaign, "(?i).*[GMAIL].*") THEN "Display - Gmail"
END

标签: google-ads-apigoogle-data-studio

解决方案


我不是正则表达式大师,你没有描述你得到的错误,但我猜错误可能是由方括号引起的?

CASE
WHEN Campaign type IN ("Display Only") AND NOT REGEXP_MATCH(Campaign, "(?i).*REM.*") THEN "Display"
WHEN Campaign type IN ("Display Only") AND REGEXP_MATCH(Campaign, "(?i).*REM.*") THEN "Display - remarketing"
WHEN Campaign type IN ("Search Only") AND NOT REGEXP_MATCH(Campaign, "(?i).*GSN.*") THEN "Search"
WHEN Campaign type IN ("Search Only") AND REGEXP_MATCH(Campaign, "(?i).*GSN.*") THEN "Search"
WHEN Campaign type IN ("Shopping") THEN "Reklama produktowa"
WHEN Campaign type IN ("Display Only") AND REGEXP_MATCH(Campaign, "(?i).*YT.*") THEN "Display - Youtube"
WHEN Campaign type IN ("Display Only") AND REGEXP_MATCH(Campaign, "(?i).*GMAIL.*") THEN "Display - Gmail"
END

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